I ran the questions patients actually ask through ChatGPT, Perplexity and Gemini in September 2026. Eleven providers were named. Three of them account for most of it.
Find out where your practice ranksRex Bariatric Specialists was named by all three engines. WakeMed and Bariatric Specialists of the Carolinas by two. Everyone else — including named, credentialled individual surgeons — appeared exactly once.
A patient asks, gets three names, and stops. Appearing in one engine's answer out of three means you are in roughly a third of shortlists, and absent from the rest.
Hospital systems win here on entity strength: consistent citations, dense directory presence, and pages the engines can actually parse. All three are fixable without outspending a hospital.
Twenty minutes. I run the full scan against your market before we speak, so the call starts with your results rather than a pitch.