James Chase
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Paid search · marketing systems · AI visibility

$100 million in HIPAA-compliant Google Ads. That traffic is now moving to an AI chat box.

I help practices capture more of that attention as patient behaviour changes — across paid search, AI visibility, and the CRM and tracking that connect them.

Get your AI visibility audit — free No pitch attached.
You keep the report either way.
James Chase
Brands behind the campaigns I have run
Sherpa Collaborative O2 Fitness Humana Vital Plan Aetna VerticalIQ RawlsMD Elevance Health Tranzact 10ofThose Redbird Remodeling Bunn Gear Wolk360 Gotham Trading
$100M+in ad spend managed over my career,
from national insurers to local trades
60day pilot, with a citation-lift
guarantee attached to it
Carrier campaigns — Humana, Aetna, Elevance and Blue Cross Blue Shield Medicare plans — were run during five years at Tranzact, a Willis Towers Watson company. Direct client work: Sherpa Collaborative, Vital Plan, RawlsMD, O2 Fitness, VerticalIQ, 10ofThose, Red Bird, Wolk360, Bunn Gear and Gotham Trading. All marks belong to their owners; their appearance here indicates work performed, not endorsement.
What I do
01

Paid search

Seven years of it, most under HIPAA and carrier compliance constraints. Search, Performance Max, Shopping and Demand Gen — built, run and measured, not advised on.

02

AI visibility

Whether ChatGPT, Gemini and Perplexity name you for the questions that precede a booking. Measured monthly against a baseline, so the line either moves or it does not.

03

CRM and tracking

GoHighLevel, GA4 and conversion tracking wired so a lead is attributable end to end. Most of the waste I find is not in the bidding — it is in what was never measured.

Search used to end on a results page. Now it ends in an answer.

Ask ChatGPT, Gemini or Perplexity for a business in your category and you get three to five names. Not ten blue links. No page two, and nothing you can buy your way onto.

In one Raleigh market I measured, a single business appeared in 93% of those answers. Fifty-two competitors appeared in almost none of them, and none of them knew.

You are either in that answer or you are not in the decision.

The audit

What you get, before you spend anything

Citation rate · sample market ILLUSTRATIVE
Competitor A93%
Competitor B61%
Competitor C44%
Your business4%
01
Your citation rate
How often each engine names you for the questions patients actually ask.
02
Who gets named instead
The practices winning the answers you're absent from, and how often.
03
Where the answers come from
The directories, review sites and pages the engines are reading to build them.
04
Your geography
Which parts of your service area you're invisible in, mapped point by point.
Free. Runs on public data. Nothing to install.

Then what

01 — MEASURE
Baseline citation rate across ChatGPT, Gemini and Perplexity, captured before anything changes. Without it there's nothing to prove later.
02 — FIX
Schema, answer pages for the questions you lose, the directories the engines actually cite, and the reviews that feed them.
03 — PROVE
The same battery re-run every month against your baseline. You see the line move, or you don't keep paying me.
Working together

Fractional, and I do the work.

A monthly retainer, not a project and not a deck. I am in the accounts — building campaigns, writing the negatives, fixing the tracking — the same way I have been for seven years. The strategy is worth something because the person writing it is the person running it.

Most engagements start with paid search, because that is where the money is already moving. AI visibility runs alongside it on a monthly baseline. Neither is worth much if the tracking underneath is wrong, so that gets fixed first.

Who this fits

Practices and multi-location operators already spending on paid media, where a single patient is worth four figures or more. Healthcare, elective procedures, and the regulated categories most agencies avoid.

Who it does not

If you are not spending yet, the audit is still free and still worth having. You just do not need me to act on it.

Find out whether the AI names you.

Twenty minutes. I'll have run your audit before we speak.

Book a call hello@jameschase.co
James Chase · JMC Holdings Group, LLC · Raleigh, NC hello@jameschase.co