Usually none. The entity the model knows is the brand; the answer it needs to give is local. Almost nobody has connected the two.
See how your locations resolveCorporate owns the website and the brand. The franchisee owns the revenue from the answer. Neither alone can fix it, so everyone agrees it is a problem and nobody owns it.
Corporate ranks for the brand. The location pages are thin and templated. The model sees a brand with no local resolution, so it names a local independent instead.
Named in two markets and invisible in six is a problem only a multi-location operator has — and one they can verify themselves in ten minutes.
Twenty minutes. I run the full scan against your market before we speak, so the call starts with your results rather than a pitch.