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AI visibility · Personal injury · Raleigh

2 firms are named in 80% or more of AI answers about car accidents in Raleigh. 41 Triangle injury firms are never named.

In September 2026 I asked ChatGPT, Gemini and Perplexity for car, truck and motorcycle accident lawyers, and for slip and fall, dog bite, medical malpractice, wrongful death and workers' comp in Raleigh. Everything on this page is what came back. No sample data.

Find out where your firm ranks — free Your own numbers, not these.
You keep the report either way.
Queries asked
5 per market, the ones asked before anyone calls
Engines
ChatGPT, Gemini, Perplexity — web-grounded
Answer slots
15 per market (5 × 3)
Firms named
68 vehicle accident · 72 other injury
The shape of it

The most expensive clicks in advertising, and 2 firms own the answer

68 firms were named for vehicle accident questions. Ricci Law Firm appeared in 86.7% of answer slots and Whitley Law Firm in 80%. Nobody else reached 50%. The median firm appeared in 6.7%, once out of 15.

Share of voice — vehicle accidents, Raleigh
Ricci Law Firm86.7%
Whitley Law Firm80.0%
Law Offices of James Scott Farrin46.7%
Hardison & Cochran40.0%
Miller Law Group33.3%
Osborn Injury Lawyers33.3%
Riddle & Riddle Injury Lawyers33.3%
Edwards Kirby33.3%
60 more, each named in 5 of 15 answers or fewer≤33%

Where the 68 land

Firms by share of the 15 answer slots.

80–100%2
60–80%0
40–60%2
20–40%12
10–20%10
Under 10%42

42 of the 68 were named in exactly one answer, on one engine.

Share of voice — other injury cases, Raleigh
Maginnis Howard73.3%
Whitley Law Firm73.3%
Martin & Jones60.0%
Hardison & Cochran46.7%
Law Offices of James Scott Farrin33.3%
Morgan & Morgan33.3%
66 more, each named in 4 of 15 answers or fewer≤27%

Other injuries, other winners

Maginnis Howard and Whitley Law Firm lead slip and fall, dog bite and related questions at 73.3%. Ricci, the vehicle accident leader, isn't in the top 8.

Whitley is the only firm in the top 2 of both markets. Workers' comp went to Hardison & Cochran first.

Question by question

Each injury type is its own shortlist

Motorcycle questions went to Bello Law Firm and Hardison & Cochran first. Medical malpractice went to Edwards Kirby and Martin & Jones. Every case type a firm handles is a separate question to win.

What was askedNamed first, most engines first
“car accident lawyer”Ricci Law Firm, Lanier Law Group, Law Offices of James Scott Farrin
“truck accident attorney”Ricci Law Firm, Whitley Law Firm, Abrams & Abrams, P.A
“motorcycle accident lawyer”Bello Law Firm, Hardison & Cochran, Law Offices of James Scott Farrin
“personal injury lawyer”Ricci Law Firm, Whitley Law Firm, Brent Adams & Associates
“best injury attorney”Ricci Law Firm, Martin & Jones, Whitley Law Firm
“slip and fall lawyer”Maginnis Howard, Law Offices of James Scott Farrin, Morgan & Morgan
“dog bite lawyer”Maginnis Howard, Whitley Law Firm, Bello Law Firm
“medical malpractice attorney”Edwards Kirby, Martin & Jones, Gloria Becker Law
“wrongful death lawyer”Maginnis Howard, Whitley Law Firm, Hardison & Cochran
“workers compensation lawyer”Hardison & Cochran, Whitley Law Firm, Bowman Law PLLC
The expensive part

You pay three figures a click. The answer is free.

I pulled 75 Triangle injury firms from Google Maps and checked the ones AI never named against their own websites for advertising tags. I also checked every site's robots.txt, because a firm that blocks AI crawlers can't be read by the engines at all.

41
Triangle injury firms never named in either market
3
of those carry a Google Ads conversion tag
2 of 72
firm websites block AI crawlers, so access isn't the problem. Content is.
Your firm, not the market

What the audit returns for you

The market numbers above are public. Yours are specific: how often you're named, who takes the answers you lose, the sources the engines read instead of your site, and where in the Triangle you disappear.

Your share of voice

The same 15-answer measurement run on your firm, against the names above.

Visibility by case type

Car, truck, motorcycle, premises, malpractice, wrongful death. Most firms are named for 1, if any.

Who the engines cite instead

The directories and review profiles handed to the client in your place.

Geography across the Triangle

Run per location: Raleigh, Cary, Apex, Wake Forest, Durham. “Near me” answers change block to block.

Brands behind the campaigns I have run
Sherpa Collaborative O2 Fitness Humana Vital Plan Aetna Willis Towers Watson VerticalIQ RawlsMD Elevance Health Blue Cross Blue Shield Tranzact 10ofThose Redbird Remodeling Bunn Gear Wolk360 Gotham Trading
Carrier campaigns — Humana, Aetna, Elevance and Blue Cross Blue Shield Medicare plans — were run during five years at Tranzact, a Willis Towers Watson company. Direct client work: Sherpa Collaborative, Vital Plan, RawlsMD, O2 Fitness, VerticalIQ, 10ofThose, Red Bird, Wolk360, Bunn Gear and Gotham Trading. All marks belong to their owners; their appearance here indicates work performed, not endorsement.

Find out whether the AI names your firm.

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James Chase · JMC Holdings Group, LLC · Raleigh, NC Scan run September 2026 · 5 queries × 3 engines × 2 markets