You are paying three figures a click for intent an AI now satisfies without sending anyone to your site. The question is whether it names your firm when that shifts.
See if the AI names your firmAn answer engine does not produce a ranked list. It produces a paragraph, and either your firm is in it or it is not. Fifteen years of legal SEO optimised for a format that is being replaced.
Someone hurt three days ago is reading, not calling. That reading used to happen on your blog. Now it happens in a chat window that summarises your blog without a link.
Usually inherited from a template or an old agency's robots.txt, and usually without anyone knowing. No content or schema work matters while the door is shut.
Twenty minutes. I run the full scan against your market before we speak, so the call starts with your results rather than a pitch.