Maintenance is won on route density and a yard sign. Design-build is won on trust, before anyone calls — and that search now starts with a question typed into ChatGPT, not a map pin.
See if the AI names your firmAI visibility is worth most where the person searching is the person deciding, with no gatekeeper in between. Design-build is close to a pure case: the homeowner researches, the homeowner chooses, the homeowner signs.
Maintenance is price-led and largely local-pack. Design-build is long consideration, high ticket, heavily researched — and that research happens before you have a lead to track.
Most firms have a thin site, no service-area pages, no schema, and a portfolio living on Instagram where the models cannot read it.
Twenty minutes. I run the full scan against your market before we speak, so the call starts with your results rather than a pitch.